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A DOZEN KEY ELEMENTS THAT CBS CONSIDERS FOR EACH WEBSITE WE BUILD

Here are a dozen of the key quality elements that CBS Systems takes into consideration when we begin to design new websites for customers like you:

  1. Minimizing your site load time and error messages - It does no good to draw customers to your website if the site takes too long to load, has avoidable error messages or is not readable. All these problems say, "I am not ready to play in the big leagues." CBS helps you to solve this situation with fast-loading, optimized pages in any website that we design.
  2. Clarity of Business or Purpose – Too many companies and organizations build websites where the message or purpose of the site is so vague as to befuddle many readers. Communication of your brand, business and purpose in a few seconds time is crucial to a site's success. If a new viewer needs to go beyond the landing page to figure this out, the battle is lost. The best way to achieve this goal is through your headlines and sub-heads. "About Us" pages are useful only to add to the clarity, not create your initial impression.
  3. Colors – The overall look of your website creates an inviting initial impact on your visitors. You want the colors you choose for your site to come off as warm and welcoming but also professional. From there, if you wish to, you can choose the look to be traditional or contemporary and select colors consistent with that style.
  4. Layout – A key design element in any website is the layout. The layout should be used to not only create an attractive design, but also to draw the visitors' attention to primary items or information that you wish to emphasize. The layout needs to make sense and be easy for visitors to follow. A good layout should be creative enough to stand out, yet be logical enough that it encourages browsing. It also must be search-engine-friendly and so easy to navigate that even a child could do it with confidence.
  5. Video, Java, Flash and Audio – With an explosion of Internet users adopting high speed connections, audio and video elements to websites will continue to rise in popularity. These tools are especially helpful in demonstrating products or making sales pitches. In fact, products with supporting video can increase your conversion rate by as much as 500 percent! We can help you produce these elements affordably or to seamlessly incorporate your existing video presentations into any site. However, they should be used in moderation to avoid unnecessary "slickness" that makes the site slow to load, hard to read and not search-engine-friendly.
  6. Typography/Fonts – Given the overall aging of the U.S consumer population, it is amazing how many websites are simply not readable without glasses. Trying to be contemporary by using too small or too light a font or bunching lines of type too close together is self-defeating. Composing lines of type that are too long can tire the reader. Usually 64-78 characters are about right for line length. Choose a font for your site that is easy to read and that conveys the image you are trying to communicate.
  7. Graphics – High quality images, logos and photos are essential to building your identity and brand online. Whether you use your own photography and illustrations or rely on stock images, these design elements personalize your website and convey or re-enforce your message non-verbally. Should you need original graphic design work or quality stock photography, CBS can help as well. Our talented staff of graphic designers can create unique images or logos. We also can search our stable of stock photography houses to find just the image that you need.
  8. Testimonials and Quality Assurance Badges – Visitors to a website often don't know who you or your organization is initially. Testimonials and performance ratings from customers, ties to other well-known companies or organizations and customer assurance badges from companies like Google, VeriSign and BBB (the Better Business Bureau). This helps provide further confidence to any new potential customers who browse your website.
  9. Tying Your Website to Your Reputation – Visitors to your site may have some familiarity with your organization through other advertising, online and offline recommendations, articles or blogs. We coordinate your website with your other advertising and can also help you with article, newsletter and blog marketing to create a fully synergistic campaign.
  10. Content and Tone – Generally, the graphics and overall initial impression may pull a reader or potential customer into your website. However, it is the strength of the content that causes customers to linger and keeps them coming back. First-time visitors that discover your site and are impressed with the quality are more likely to leave a positive lasting impression. In addition, maintaining that positive impression also usually requires that the tone of the content be positive and upbeat (unless the site is intended to present negative commentary).
  11. Reader Involvement – Creating forums and allowing trackbacks and visitor comments as part of your website or blog is an effective method of boosting reader involvement. These elements also encourage return visits. Make sure, however, that your traffic can sustain active back-and-forth exchanges and that qualifications for participation are not burdensome.
  12. Protecting Your Site from Negative Elements – While we talk about all the things that your site should have to be attractive and competitive, there are other things that we caution you to avoid so that your site does not look overly commercialized, amateurish or tacky. We advise against:
    • "Welcome to Our Site" headlines (compared to a more impactful message)
    • Too many, inappropriate or poorly-placed ads
    • Irritating pop-ups or animated ads that violate the browsing habits of the reader
    • Low-quality clip art or animated GIFs (e.g. smiley faces)
    • Hit counters
    • "Dated-looking" graphics (unless nostalgia is your aim)

At CBS Systems, we would be more than glad to prepare a quote for building a new website for you and your organization, keeping these and other quality considerations in mind. There is no obligation or cost to you for this service.

If you already have a website that may have become dated, needs some work or is not providing you the kind of commerce you need, we would be glad to provide you a free review and evaluation of that site.

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Testimonials
CBS Systems Testimonials

Very easy to work with, and executed work to satisfaction, even through revisions. Would highly recommend. CBS did an excellent job - communicated well and thoroughly, and delivered an excellent product very quickly. Love them!

Greg Kittinger
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